The best strategy for most people is to choose one platform and focus exclusively on that platform until you have at least a few thousand people following you.
Any platform will work, but if you want to be a blogger, then just focus on your blog and let everything else build organically over time.
Great design is really more important when it comes to converting visitors to subscribers, which we’ll talk about later, but if you’re waiting until you can get a custom Word Press theme to launch your blog, then you’re just procrastinating. This strategy irritates me more than all the rest combined.
When you started blogging, you probably plunked your butt down in a chair, rifled out some thoughts on your trusty keyboard, and punched “Publish,” right? It’s the place where you write, and the world gathers to listen. After all, that’s where people go to look for information. If you’re really sophisticated, you might even change your content architecture to give greater weight to certain pages. Nobody knows for sure how the Google algorithm decides your rankings, but any bona fide SEO expert will tell you keywords are only a tiny part of it. Let’s start by inoculating you against some of the most common mistakes. If no one can find your blog, you need to focus on increasing your search engine rankings.You could be the first person on planet Earth to figure it out, but if no one can hear you, it doesn’t matter. If it involves near-death experiences, explosions, naked people, or making millions of dollars, it’s got a shot at being a good story. Also, storytelling is a skill, and it takes years to master.You also have to ask yourself: If people could hear you, would they really care? No, you don’t have a movie or book or television show about your life, but you can start a blog and start talking about what’s happened to you and what you’ve learned. I’ve studied it for more than a decade, and I’m still just barely passable at it.Out of those 50,000 subscribers, let’s say 10,000 read any given post.
If you’re writing once per week, you get 10,000 visitors per week, not counting social sharing.
If you write twice per week, you get 20,000 visitors per week.
It’s a big increase, and so for popular bloggers, writing more often makes sense.
You’re working full-time, taking care of your family, and trying to maintain some semblance of a social life, and blogging is just something you squeeze in when you can.
If you try to add Facebook and Twitter into the mix, you’re just setting yourself up for failure.
The worst thing you can do though is get distracted and try to do everything at once. And last but not least, we have the biggest misconception of them all: The so-called “snowball effect.” The idea is that it’s perfectly normal to get only a little bit of traffic when your blog is new.