Unlimited*messaging in terms of number of messages and their length is the main reason.
Some of our members in top jobs take a fiendish delight in using the site to the max whilst not paying for membership ;-) Whilst the joy of getting something for nothing is not to be underestimated, paying members prefer to pay to cut out the hassle and get better service. We are aimed slightly more towards educated professionals than other sites.We don't want to say 'graduates' (although most members are) as this has a somewhat snobby/elitist feel to it ..may well be from the school of life and be our sort of a 'thinking' person. You can tell when a person last visited the site from their profile. We do archive unused and unvisited profiles from time to time.We're called ' Loveandfriends' as we're not just a dating site - although most people joining are indeed looking for a partner.
We would say 90% list dating/finding a partner as their primary objective and just 10% making friends/meeting new people.
They might have a last login date of some time ago but we know they still visit the site to look around and are receiving our emails.
Typically we get 500-1000 members joining per week. Some members are more passive and want to remain online waiting for people to contact them rather than logging in themselves to proactively search.
This page contains FAQs about loveandfriends that people often ask before joining. We spend a lot of time and resources blocking fake profiles of scammers and spammers who try to join.
Stuff about internet dating, our site, ourselves and our members. We're proud that the quality of our database is much 'cleaner' than many other sites, whilst still having a bit of international 'flavour' that some strictly ' UK only' sites lack.
However, the larger sites tend to take a much more mass market approach and have more 'vanilla' flavour as they need to appeal to everyone.